Carl Burroughs has been consulting to the dental sector for over 25 years and is recognised as one of Australia’s leading authorities on growing dental practices through the power of marketing. His approach combines practical business experience with deep insights into the unique challenges and opportunities of the dental profession.
Born in the UK and raised in Yorkshire, Carl’s entrepreneurial journey began in the 1980s with a career in real estate. After immigrating to Australia in 1993, he launched his own chain of telecommunications stores. From a single shop in Leichhardt, Sydney, Carl expanded to 26 stores across three states, demonstrating his exceptional ability to scale businesses through innovative marketing and operational strategies.
In 2001, after selling his telecommunications business, Carl acquired a small marketing agency and soon redirected its focus to the dental sector. By 2002, he had specialised in helping dentists grow their practices through professional, results-driven marketing campaigns. Carl’s deep understanding of both marketing and the dental industry has enabled him to deliver measurable success for his clients.
Over the years, Carl has been responsible for numerous industry firsts and notable achievements, including:
Carl has also been an active practice owner, using his own practices as real-world laboratories to test marketing, operational, and growth strategies. In 2016, one of his Queensland practices achieved over 400% growth in a highly competitive market, demonstrating the power of tested, practical strategies.
He is the founder of the Marketing Dentistry Institute, which has hosted world-renowned international speakers including Dr Bill Dorfman, Dr Howard Farran, and Dr Mark Costes. Carl is a regular columnist for Australasian Dentist Magazine and has authored over 80 published papers on dental marketing, practice management, and business strategy, in addition to ghost-writing for leaders within the profession.
Despite these high-profile successes, Carl says his proudest achievements are the results he helps individual dentists achieve. His work is grounded in practical, tailored strategies that deliver sustainable growth and enhance the patient experience.
Carl combines decades of business acumen, marketing expertise, and a deep understanding of dentistry to help practices nationwide thrive in a competitive market.