Many practices will initiate a marketing activity that is doomed before it begins. Here are three questions to ask yourself to determine whether you are maximising your marketing activities. If you answer ‘no’ to any
It always astounds me how basic most online marketing is within the dental sector, given the sophistication of the medium. Traditional advertising such as placing an ad in the local newspaper is pretty one dimensional.
Most marketing and advertising activities have a cost associated to them. In terms of internal marketing, these costs are usually low as creating such things as practice brochures and education brochures are not hugely expensive