Most doctors I meet have a view on what their patient’s priorities are, whether it’s clinical excellence, value for money or simply to avoid pain. This understanding of your patient’s requirements is built up over
So you have a website I hear you say. You use your website to promote your practice to potential patients and provide useful information to your current patients, right? Wrong! The internet is now the
Setting aside enough money for an advertising budget can be quite a challenge for a dental practice. One way to make sure you’re spending your advertising dollars wisely is to select the most effective advertising
Most in the profession would agree that personal referrals are by far the best way of attracting new patients to the practice. Not only are referred patients already ‘sold’ on the service you provide and
Newspaper ads, radio, TV, ads on billboards, in cinemas, sponsorships… in the last few years I have witnessed (and been involved with) all of these types of marketing techniques trying to attract new patients into
The use of video content on the internet remains the fastest growing on-line trend – a position it has held now for a few years and this trend is only going to accelerate further as
