Click here to read Part 1. Whether we like it or not, ‘the business of dentistry’ is with us now forever. Great clinical skills and an empathetic nature are no longer all you need to
Planning every aspect of your practice, and indeed your life, is important, however in business there is no plan more important than a marketing plan. The reason is simple! It is through a marketing plan
Every dental practice has individual needs based on the services they are providing, their local demographics, their location and how long they have been established. However, the following are the marketing building blocks that should
Standing in the wine and spirits queue, a sign captures a shopper’s attention. The presenter is recommending a new wine, describing it as the “perfect complement to grilled red meat.” Since she’s planning to have
Many practices will initiate a marketing activity that is doomed before it begins. Here are three questions to ask yourself to determine whether you are maximising your marketing activities. If you answer ‘no’ to any
It always astounds me how basic most online marketing is within the dental sector, given the sophistication of the medium. Traditional advertising such as placing an ad in the local newspaper is pretty one dimensional.
Most marketing and advertising activities have a cost associated to them. In terms of internal marketing, these costs are usually low as creating such things as practice brochures and education brochures are not hugely expensive
Most doctors I meet have a view on what their patient’s priorities are, whether it’s clinical excellence, value for money or simply to avoid pain. This understanding of your patient’s requirements is built up over
Setting aside enough money for an advertising budget can be quite a challenge for a dental practice. One way to make sure you’re spending your advertising dollars wisely is to select the most effective advertising
Most in the profession would agree that personal referrals are by far the best way of attracting new patients to the practice. Not only are referred patients already ‘sold’ on the service you provide and