The principle of getting free or low cost exposure in your local area is highly relevant to dental practices. There are numerous ways you can increase the profile of your practice, professionally and at low
There is no right way to run a practice except for profitability of course, but practices are having to and will have to be much more conscious of the messages they are giving out from
So you have a website I hear you say. You use your website to promote your practice to potential patients and provide useful information to your current patients, right? Wrong! The internet is now the
Newspaper ads, radio, TV, ads on billboards, in cinemas, sponsorships… in the last few years I have witnessed (and been involved with) all of these types of marketing techniques trying to attract new patients into