Click here to read Part 1. Whether we like it or not, ‘the business of dentistry’ is with us now forever. Great clinical skills and an empathetic nature are no longer all you need to
It’s official! The number one business concern for Australian Dentists is the acquisition of new patients. I think we are all aware that the changes to the dental profession in the past few years have
Planning every aspect of your practice, and indeed your life, is important, however in business there is no plan more important than a marketing plan. The reason is simple! It is through a marketing plan
The principle of getting free or low cost exposure in your local area is highly relevant to dental practices. There are numerous ways you can increase the profile of your practice, professionally and at low
Every dental practice has individual needs based on the services they are providing, their local demographics, their location and how long they have been established. However, the following are the marketing building blocks that should
There is no right way to run a practice except for profitability of course, but practices are having to and will have to be much more conscious of the messages they are giving out from
Standing in the wine and spirits queue, a sign captures a shopper’s attention. The presenter is recommending a new wine, describing it as the “perfect complement to grilled red meat.” Since she’s planning to have
Many practices will initiate a marketing activity that is doomed before it begins. Here are three questions to ask yourself to determine whether you are maximising your marketing activities. If you answer ‘no’ to any
It always astounds me how basic most online marketing is within the dental sector, given the sophistication of the medium. Traditional advertising such as placing an ad in the local newspaper is pretty one dimensional.
Most marketing and advertising activities have a cost associated to them. In terms of internal marketing, these costs are usually low as creating such things as practice brochures and education brochures are not hugely expensive
